Book launch, April 5: Katrin Tiidenberg, ‘Selfies’ and Crystal Abidin, ‘Internet Celebrity’

Dr Katrin Tiidenberg and Dr Crystal Abidin will be launching their forthcoming books, soon to be released by Emerald Publishing, on Day One of the Symposium.

The book launch will be held on Thursday April 5 at 4.30pm on the Rooftop Terrace, The Garden Building (Building 10), RMIT University.

Internet Celebrity: Understanding Fame Online

Dr Crystal Abidin

From fashion Instagrammers in Australia, YouTube gamers in Sweden, and beauty bloggers in the UK, to Mukbang eaters in South Korea, livestreamers in China, and parody tweeters in India, the face of internet celebrity is rapidly diversifying and evolving. Digital culture on social media and mainstream celebrity culture are weaving together, such that breakout stars from one-hit viral videos are able to parlay their transient fame into a full-time career.

This book presents a framework for thinking about different forms of internet celebrity that have emerged in the last decade, looking at forms such as memes, transient virality, trending social media posts, accidental celebrity from controversy and bad publicity, and intentional self-branded social media influencers.

Looking at the wide spectrum of social media platforms, content genres, and commercial formats, the book takes examples from the Global North and Global South comprising actors of diverse genders, age groups, and cultural backgrounds, to consolidate key ideas about global cultures of internet celebrity. The book discusses the landscape of internet celebrity; developments and trends in the internet celebrity economy; and cross-cultural lessons on global internet celebrity.

Selfies: Why We Love (and Hate) Them

Dr Katrin Tiidenberg

This book brings a rich and nuanced analysis of selfie culture. It shows how selfies gain their meanings, illustrates different selfie practices, explores how selfies make us feel and why they have the power to make us feel anything, and unpacks how selfie practices and selfie related norms have changed or might change in the future.

As humans, we have a long history of being drawn to images, of communicating visually, and being enchanted with (our own) faces. Every day we share hundreds of millions of photos on Facebook, Instagram and Snapchat. Selfies are continually and passionately talked about. People take vast amounts of selfies, and generate more attention than most other social media content. But selfies are persistently attacked as being unworthy of all of this attention: they lack artistic merit; indicate a pathological fascination with one’s self; or attribute to dangerously stupid behaviour.

This book explores the social, cultural and technological context surrounding selfies and their subsequent meaning.

A sample chapter from Selfies is available here. The book is available for purchase via Emerald Publishing using the discount code SELFIES.